In recent years, intellectual property issues have become more important. As far as national competition is concerned, such as one of the main disputes in the Sino-US trade war is intellectual property issues; small to shop disputes, such as many businesses will be complained of material infringement, including but not limited to the use of fonts, pictures, portraits , video, audio, etc.
In order to better solve the material compliance problems used by merchants and prevent the risk of infringement, Ali’s official font material platform was officially launched, and cooperated with many font copyright parties. In addition to free font material, there are more than a thousand genuine font materials available. Low price purchase. After registering the font on the official material platform, the merchant can obtain the best guarantee for the e-commerce business of the platform within the scope of the material authorization.
The genuine font purchase process is also very simple. Choose the font you like to place an order, whether it is a free font or a paid font. After the order is completed, you can download and use it. In addition to the freely selectable fonts, the industry recommendation page is based on the division of the merchant industry, for the industry to do some font classification recommendations for some popular fonts, do not need merchants to fish fonts, the recommended models always have a suitable for you.
Businesses need to establish an intellectual property awareness of “respect for originality and goodness” and develop good habits of using compliant materials.
First, the material compliance three-step method
Confirm material source
Before using the material, be sure to confirm the source of the material, that is, ask before use, where is the material, is it original? Or network download? Still paying for it? Still authorized by others? Determining the source of the material is the first good posture for material compliance judgment.
Assess material risk
In general, if the material is not original, or if it is not legally authorized from another place, be wary of the risk of material usage. Most of the so-called free material websites are user publishing modes. If the material publisher is not the actual author or the right owner, if the website organizer only provides the information publishing service and does not verify the authenticity of the material ownership, then the material cannot be used. The compliance, which means that the actual is not free, users will still bear the risk of material infringement. Therefore, you need to carefully review the rights statement of the relevant materials, paying special attention to the real rights holders of the materials and the instructions for the use of the materials to avoid falling into the scope of the intrusion.
Select compliance material
The purpose of the assessment is to enable us to select materials that can be used in compliance and avoid infringement of the rights of others. If you don’t have a budget, you should choose clear open source, really free material, such as Siyuan Blackbody in the font material, Siyuan Song, etc. Of course, you can also choose materials that cannot constitute legal works, or have passed the rights protection period. Material, but this requires professional judgment or recommendation; if you have a budget, you can honestly obtain the legal authorization of the material owner through the business procurement route. In addition, you can also accumulate the available materials for yourself through original design.
Second, the general classification of compliance materials
Original material: refers to the material that is completely original by itself. Under normal circumstances, the risk of using the original material is relatively low.
Authorized material: refers to the material we obtain from other third parties, whether it is a free license or a paid license, we need to ask the authorized party for non-infringement commitment, and also ensure that it is used within the authorized scope of the authorized party.
Entrusted material: refers to the materials that we entrust other third parties to produce and create, and also those third parties that are required to produce or create materials to promise original or non-infringement to protect our use risks.
Open source material: refers to the material rights party clearly indicates the material used for open, but needs to comply with the open source license requirements set by the right party.
Free material: refers to materials that are not legally protected, free of charge, and free to use, including materials that cannot be legally created, including materials that have exceeded the term of protection. Here to remind you that most of the so-called free material websites on the Internet are not reliable and must be carefully identified.
Third, the scope of use of compliance materials
Finally, the compliance of the material should not only consider the compliance of the source of the material, but also the compliance of the scope of use of the material, and abide by the declaration or agreement of the scope of the material right to avoid the source compliance, but use the material beyond the scope. Lead to disputes. For example, the material rights party only allows personal non-commercial use for free, but we use it for corporate or commercial purposes; the material rights party only allows online use, but we use it in offline scenarios; and so on.
All in all, respect for originality and bring it to the right.
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